Toronto Star ePaper

How ‘Coastal Grandma’ became spring’s BIG TREND

A starter pack for achieving the easy, breezy look

RENÉE TSE

Move over, cottagecore fairies: There’s a new ideal lady in town and she goes by Coastal Grandma. If you’ve been living under a social media rock (good for you! That’s actually very Coastal Grandma), let us catch you up on the latest style trend everyone’s obsessing over. Although the term is new, we’ve probably all aspired to recreate this esthetic at some point, while watching Diane Keaton in “Something’s Gotta Give,” Meryl Streep in “It’s Complicated” or Diane Lane in “Nights in Rodanthe.” As described by TikTok star Lex Nicoleta, who coined the term back in March (she’s since shared guides, tips and playlists dedicated to the trend), the Coastal Grandma esthetic is “Martha Stewart — adjacent, not fully Ina Garten … Nancy Meyers chic.” Who doesn’t want to live like Oprah, Martha or Ina, pottering around their well-tended gardens in plenty of linen, filled with joie de vivre?

Even the OG Diane Keaton is thrilled by this development, as evidenced in her recent Instagram video depicting her character in “Something’s Gotta Give” crying at her computer, into which has been inserted a clip of hands typing “What is a coastal grandmother?” into Google, and captioned “FROM ONE COASTAL GRANDMOTHER TO ANOTHER, THANK YOU!!! @lex_nicoleta @nmeyers.” In a world where low rise jeans are making a comeback, it seems like there is a large crowd who’d much rather aspire to be chic grandmas rather than their Y2K former selves. After a couple of tiring years of lockdown, where we learned to put together a grown-up home, mastered a few recipes and acquired a cozy-chic wardrobe, we’re looking forward to embracing lowtech ease with a glass of white wine in hand — ideally in a charming clapboard house by the beach somewhere.

If you’re looking to try on the esthetic this summer, we’ve put together a little Coastal Grandma style starter pack of easy, breezy wardrobe staples needed to achieve the vibe, at any stage of life.

CULTURE

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2022-05-21T07:00:00.0000000Z

2022-05-21T07:00:00.0000000Z

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